Companys current customers

Assignment Help Management Theories

Reference no: EM133674046

Question: Three types of mailing lists that companies use for direct mail are compiled lists, house lists, and response lists. A compiled list can correctly be defined as a mailing list that contains the names and addresses of people who are current customers of a company are listed in sources such as directories, trade show registrations, property tax rolls, voter lists, and other rosters have purchased another company's products through direct response marketing have shown interest in a company's products or who have been referred by the company's current customers

Reference no: EM133674046

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