Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Integrated Marketing Communication
Your assignment is to analyze a company's approach to the integrated marketing communications concept by assessing its activities associated with earned, owned, and paid media by doing the following:
• Research and define the marketing terms: earned, owned, and paid media (see attached graphic below)• Choose a brand or product sold by this company. Analyze the company's approach to each of the three types of media used to promote this brand or product• Synthesize your findings and describe the companys overall approach to this brand and describe the brand's/product's target audience, pricing strategy, and distribution strategy• Wrap up your paper with a strong, one-paragraph conclusion that summarizes your key findings vis-à-vis the three types of media and how they fit into the company's overall brand/product strategy
Your paper should adhere to these standards:• Be 4ages in length, not including the title or reference pages - 1200 words• Integrate concepts, terms, and theories from the readings and module content• Include at least four academic references to support your work, including one peer-reviewed article.
Verified Expert
The assignment explains the IMC activities ina n organization. it lays down the concepts of owned, paid media advertising. The paper explains the IMC of Dove, a Unilever product.
This criterion is linked to a Learning OutcomeDemonstrates proper use of APA style 5.0 to >4.0 pts Meets Expectation Project contains proper APA formatting, according to the CSU-Global Guide to Writing and APA, with no more than one significant error. 4.0 to >3.0 pts Approaches Expectation Few errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with no more than two to three significant errors. 3.0 to >2.0 pts Below Expectation Significant errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with four to five significant errors. 2.0 to >0 pts Limited Evidence Numerous errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with more than five significant errors. 5.0 pts
This criterion is linked to a Learning OutcomeDemonstrates college-level proficiency in organization, grammar and style. 5.0 to >4.0 pts Meets Expectation Project is clearly organized, well written, and in proper format as outlined in the assignment. Strong sentence and paragraph structure; few errors in grammar and spelling. 4.0 to >3.0 pts Approaches Expectation Project is fairly well organized and written, and is in proper format as outlined in the assignment.Reasonably good sentence and paragraph structure; significant number of errors in grammar and spelling. 3.0 to >2.0 pts Below Expectation Project is poorly organized; does not follow proper paper format.Inconsistent to inadequate sentence and paragraph development; numerous errors in grammar and spelling. 2.0 to >0 pts Limited Evidence Project is not organized or well written, and is not in proper paper format. Poor quality work; unacceptable in terms of grammar and spelling. 5.0 pts
This criterion is linked to a Learning OutcomeSources / Examples 10.0 to >8.0 pts Meets Expectation Sources or examples meet required criteria and are well chosen to provide substance and perspectives on marketing communications or KPI. 8.0 to >6.0 pts Approaches Expectation Sources or examples meet required criteria but are lessâ€than adequately chosen to provide substance and perspectives on the issue under examination. 6.0 to >4.0 pts Below Expectation Sources or examples meet required criteria and are poorly chosen to provide substance and perspectives on the issue under examination. 4.0 to >0 pts Limited Evidence Source or example selection and integration of knowledge from the course is clearly deficient. 10.0 pts
This criterion is linked to a Learning OutcomeCritical Analysis 15.0 to >12.0 pts Meets Expectation Provides strong or adequate thought, insight of marketing communications or KPI. 12.0 to >9.0 pts Approaches Expectation Some significant but not major errors or omissions in analysis and interpretation. 9.0 to >6.0 pts Below Expectation Major errors or omissions in analysis and interpretation. 6.0 to >0 pts Limited Evidence Fails to provide critical analysis and interpretation of the information given. 15.0 pts
This criterion is linked to a Learning OutcomeContent 10.0 to >8.0 pts Meets Expectation Demonstrates strong or adequate knowledge of marketing communications or KPI; correctly represents knowledge from the readings and sources. 8.0 to >6.0 pts Approaches Expectation Some significant but not major errors or omissions in demonstration of knowledge. 6.0 to >4.0 pts Below Expectation Major errors or omissions in demonstration of knowledge. 4.0 to >0 pts Limited Evidence Fails to demonstrate knowledge of the materials. 10.0 pts
Criteria Ratings Pts This criterion is linked to a Learning OutcomeRequirements 5.0 to >4.0 pts Meets Expectation Includes all of the required components, as specified in the assignment. 4.0 to >3.0 pts Approaches Expectation Includes most of the required components, as specified in the assignment. 3.0 to >2.0 pts Below Expectation Includes some of the required components, as specified in the assignment. 2.0 to >0 pts Limited Evidence Includes few of the required components, as specified in the assignment. 5.0 pts
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd