Company uses social media to communicate with customers

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Reference no: EM132291000

Project Description:

Explore how companies use popular social media, such as Facebook, Twitter, Snapchat, LinkedIn, YouTube, etc. to maintain a customer service presence online. Select a company that you do business with regularly or that you admire, and then evaluate how it uses any of these social media. Answer the following questions in at least two paragraphs (6 to 8 sentences) as part of your response:

1. Briefly describe how this company uses social media to communicate with customers. Does the company use social media to market its services, solicit customer feedback, acknowledge and handle customer complaints?

2. Describe whether and how this company’s use of social media influences your perception of the company.

3. Does this company do an effective job in using social media or do you think it could do more? Include an actual example of either effective or ineffective use of social media by this company.

Reference no: EM132291000

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