Company successfully in existing market segments

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Reference no: EM132247423

1. What are the benefits and risks of expanding into new market segments after having established the company successfully in existing market segments? Include a focus on how certain segments may not be compatible and the global perspectives to consider in making these evaluations.

2. Describe two of the major diversity trends facing organizations today and how organizations might use various OD interventions to respond to these trends. Please provide a thorough and detailed response.

Reference no: EM132247423

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Company successfully in existing market segments : What are the benefits and risks of expanding into new market segments after having established the company successfully in existing market segments?

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