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Company Strategies, Performance and Strategic Direction
Research and review two of the following companies listed below and answer all of the questions in essay form.
1. What corporate and global strategies does the company appear to be following? Explain in detail with examples for each choice.
2. Evaluate, with examples, the company's performance using financial and other measures for each of the two choice companies.
3. What changes might you recommend in the company's strategic direction? Explain your recommendations in detail.
What are some ways to facilitate stakeholder buy-in for a strategy?
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Choose one company with an excellent customer service reputation, and one with a poor (or less than perfect) customer service reputation. Compare and contrast the customer service reputations of these two companies.
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Review essential elements of leadership in the context of change and show how metrics can be used to evaluate the effectiveness of leadership in the context of change.
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