Company strategic planning for growth in industry

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Reference no: EM132764818

COMPANY: Dalton's manufacturing company

Imagine that you recently began working in a department that supports your company's strategic planning for growth in the industry. Your department head has asked you to do research from a newcomer's perspective to inform future marketing directions for the company. He has asked you to write a detailed memo that identifies the three top trends in the industry. If he likes your work on this initial research, he will ask you to write a position paper on the most important issue related to these trends. (The position paper will be your assignment for project 3.) He is hoping to use your research to prepare your department to launch a new strategic plan. In which you identify three trends in your industry and discuss each one briefly.

Reference no: EM132764818

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