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Imagine that you are the social media manager for a fictional company. You are tasked with preparing a presentation that explains your company’s strategic, functional, and operational social media plans to a recent new hire to your company’s marketing team. Consider the reasoning behind your company’s planning strategies; what are their impacts on company operations and the resulting social media activities? Define the three levels of planning as well as the steps taken to develop social media plans. Include various ways that planning can be measured (for example, marketing metrics) and marketing department organization. Create a 10- to 12-slide presentation that reflects your research and planning. Be sure to explain the role of ethics in social media to this new hire. Use the notes section of each slide to add detail to your presentation.
The management of a large fast food chain evaluates the supplier of their deep-frozen beef patties. The supplier delivers frozen beef patties that according to the specifications have to weigh between 94.5 grams and 95.5 grams. All other beef patties..
What are pros and cons of an outcome-oriented culture? When bureaucracies were first invented, they were considered quite innovative. Do you think that different cultures are more or less effective at different points in time and in different indu..
What do you think are the most important forces in the external environment creating uncertainty for organizations today?
Employees often bring their personal belongings to work, for whatever reason. Sometimes it's pictures of their family, sometimes their own pen, or a back pillow, or foot rest, etc. In those situations, should the employee anticipate their personal be..
A Personal Perspective How we perceive ethical issues and how we expect others to act is in many respects a reflection of our personal views.
Stakeholders, as the name implies, have a stake in the project. Their interest might be large or small compared to other stakeholders. Often, their requirements are at odds with other stakeholders and the scope of the project. Discuss several strateg..
Describe a situation where the handling of super-confidential information (such as HIV, genetic testing, substance abuse, or behavioral therapy) could lead to a HIPAA violation. As a Health informational professional how would you ensure compliance?
You are performing an information system audit to evaluate internal controls in Aardvark Wholesalers’ (AW) computer system. From an AW manual, you have obtained the following job descriptions for key personnel:Prepare an organizational chart for AW's..
The Orleans Parish School Board hired Johnson & Higgins (J & H) to provide consulting services, J & H provided those services over the next few years but was then acquired by Marsh & McLennan, a larger insurance firm. Describe what happened in the r..
In 2010, New York State passed a law that required its school districts to develop more stringent teacher-evaluation systems.
Illustrate what is virtual network approach to structure. Is use of authority also responsibility different compared with o r forms of departmentalization.
Does innovation tap into something unique about the human condition that allows us to focus on something greater than ourselves? If so, what does this say about tapping into our nature as humans to encourage others to engage in creative endeavors and..
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