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Which of the 5 generic competitive strategies best characterizes your company's strategic approach to competing successfully?
Company Choosen was Organic Coffee and Beverages in Orangeburg, SC.
EXERCISE FOR SIMULATION PARTICIPANTS
1. Has your company relied more on offensive or defensive strategies to achieve your rank in the industry? What options for being a first mover does your company have? Do any of these first-mover options hold competitive advantage potential?
2. Does your company have the option to merge with or acquire other companies? If so, which rival companies would you like to acquire or merge with?
3. Is your company vertically integrated? Explain.
4. Is your company able to engage in outsourcing? If so, what do you see as the pros and cons of outsourcing? Are strategic alliances involved? Explain.
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