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Select any company in the luxury services field, and analyse its services marketing strategy Promises made, how, to which segment (s), and why this/these segment(s).
How do you think the promises are kept (you can refer to the concept of the Service Marketing Triangle for this).
Summarize the seven P approach this company is using: product (offering);
price; place; promotion; people; and processes.
How would to rate company's service marketing strategy: bad, good, or fabulous, and why.
develop a marketing plan for the successful development commerialization and introduction of any product of your choice
Search the internet for the websites of these products. Compare and contrast between the products' positioning on their websites. Discuss what you as a manager would do differently with these products in terms of positioning.
Write a 500-750-word paper that identifies the major characteristics of services compared with goods, and describe how technology is changing the customer service and service offerings
q1for each of the following purchases does the purchase represent a capital or a revenue expenditure?a.complete
the purpose of the discussion board is to allow students to learn through sharing ideas and experiences as they relate
Is it ethical for an employer to require as a condition of employment or use as a consideration for advancement promotion.
When evaluating retail employees, some stores use a quantitative approach that relies on checklists and numerical scores similar to the form.
For this discussion you will need to examine a target market of your choice. Explain the segments of this particular target market.
Can you use concepts of brand equity, brand positioning, brand positioning and brand elements to comprehensively explain these two questions.
please read the article three questions you need to ask about your brand by kevin lane keller and then provide a
What is the average annualized compounded return of a stock given the information below:
Identify the key elements in McDonald's global marketing strategy (GMS). In particular, how does McDonald's approach the issue of standardization?
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