Company response to the publicity of the ethical violation

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Reference no: EM132214316

This is based on a course that is an Intro to Marketing Course:

Give an example of an ethical violation by a company that has been covered in the news.

a. Identify the company. In a few sentences, describe the ethical violation.

b. Describe the company's response to the publicity of the ethical violation.

c. Do you believe the company's response was adequate? Why or why not? If not, what suggestion(s) do you have on what the company could have done differently?

Reference no: EM132214316

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