Reference no: EM133170565
1. A company's organization consists of:
A. structures; policies; corporate culture.
B. strategies; policies; corporate culture
C. staff; policies; corporate culture
D. structure; policies; corporate culture
E. All of the above
2. SWOT analysis refers to the analysis of a company's:
A. systems; writings; operations; technology
B. strategic units; workers; opportunities; technology
C. strengths; weaknesses; opportunities; threats
D. All of the above
3. The resource- based perspective suggests that:
A. the business opportunity should be the starting point for developing successful strategies.
B. unique firm resources should be the starting point for developing successful strategies.
C. both business opportunity and unique firm resources should be the starting point for developing successful strategies.
D. neither business opportunity nor unique firm resources should be the starting point for developing successful strategies.
4. The concept of core competencies was originally devised by:
A. Michael Porter
B. John Dunning & John Child
C. Jay B. Barney
D. Prahalad & Hamel
5. The systematic collection of information about rivals in order to assist the development of firm strategies is called:
A. Competitor intelligence
B. Internal benchmarking
C. Benchmarking
D. Functional benchmarking