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Company of expertise and country of specialty marketing plan

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Reference no: EM133163038

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Company of expertise (COE) and country of specialty (COS) marketing plan: COE can be an American company currently operating in a foreign country. USA cannot be used as COS. You cannot choose a foreign company that is operating in, or planning to enter, or should enter the US market. USA companies can be used as COE if they are operating in, or planning to enter, or should enter a foreign market.

Reference no: EM133163038

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