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Discussion
Company of expertise (COE) and country of specialty (COS) marketing plan: COE can be an American company currently operating in a foreign country. USA cannot be used as COS. You cannot choose a foreign company that is operating in, or planning to enter, or should enter the US market. USA companies can be used as COE if they are operating in, or planning to enter, or should enter a foreign market.
What is the mission and vision of the firm? What are the constraints and weaknesses of the firm (i.e. financial condition, organizational conflict)?
You are sitting in your home and you pick up a package of Oreos (or some other product of your choosing). After realizing that you have purchased this product.
Describe your new service. Your new service concept must have all the main characteristics of a service which include intangibility, nonstandardization, and inseparability. Include the experience attributes of your product. What role has technolog..
Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it and identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets.
the final project for this course is to create a business plan. the business plan will help you consider all of the
You are the Rooms division manager of a 250 rooms 5 star resort. It is located at a scenic and popular resort town on the South Island of New Zealand. Present and analyze the organization chart of your division
Discuss some of the ethical leadership behavior mentioned in the survey questions above that you believe marketing leaders should demonstrate
Over three billion videos are being viewed each month on YouTube. What does this mean to today's iDirect marketer
What ideas would you share with her (please be specific) on how social media can serve as her primary marketing tool. Be very specific in your advice and data. Oprah isn't looking for a template.
hat responsibility would you have to the people whose personal information was compromised? What are the pros and cons of notifying and of not notifying possible victims?
Explain E-Commerce costs and proposals and breakdowns - The Sharper Image
Consider a domestic brand of shampoo. Should this shampoo be sold worldwide with the same formulation? In the same package? With the same advertising theme? Explain your answers.
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