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1. How a company's microenviroment influences the company's strategy?
2. Defines the relationship between a company's strategy and its marking activities?
3. Discuss why outsourcing is such an attractive way for firms to tap into foreign markets? What are the risks of outsourcing?
4. Distinguish the business necessity defense from the bona fide occupational qualification defense in the context of employment discrimination claims.
Describe the profile (demographics, physical, psychological) of the intended consumer of your product/service. Support the importance of your profile to your business/service. As this is a marketing/sales course, your project should be visually appe..
Item X is a standard item stocked in a company's inventory of component parts. Each year the firm, on a random basis, uses about 2000 units of X which costs $25 each.
Write a paragraph on the topic of effective brand management. Use three of the following words in the paragraph: brand loyalty, lookalike products, brand awareness, market saturation.
Is there something unethical about using cost-benefit analysis? As a society we often perform cost-benefit analyses involving lives.
Given the fact that the brand war is a continuous one, discuss the basic differences between National brands and store brands. Regarding the merchandising of both of these brand types what advantages, if any, do retailers like Wal-Mart enjoy?
Discuss the role of the government in air transportation: Should the government play an integral role in air transportation, or should it allow individual companies to have a great deal of autonomy in their decisions? Consider both economic and safet..
Mr. McNeely currently batches orders for processing under the manual ordering system. The orders are batched for daily processing. If Mr. McNeely opts to implement a Web-based solution, might this affect his current means of order processing? If so w..
Telephone inquiries of 100 IRS "customers" are monitored daily at random. Construct a 3-standard deviation c -chart of nonconformities. What does the control chart tell you about the IRS telephone operators
An overoptimistic sales forecast has resulted in excess inventory sitting idle at a company's warehouse. As the manager of the company, your job is to troubleshoot the problem and get results. Your instinctive reaction is to open up new channels of d..
Which type of contract requires the least contract administration during control procurement phase?
Although most people do not think about it, our networks of oil and natural pipelines represent an important national asset. As such, they are also vulnerable to threats from natural and man-made causes. Based on what you are able to find from reliab..
describe your most memorable experience with a salesperson that was positive and made you feel comfortable.
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