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Select a product with a marketing problem
1. Describe the primary marketing problem facing the product you have chosen.
2. Describe three sources of secondary information that might be in the company's marketing information system.
3. Describe two types of proprietary corporate information that the company might collect for its marketing information system.
4. Explain why you think the information in the marketing information system could help solve the marketing problem facing the company OR why the company would need to gather additional primary information.
How are companies today using data analytics to "hear" customers when there are 1000s of comments to sift through? Use the Internet to see if you can come up
Describe the role of the Internet in business marketing. The rapid expansion and adoption of the Internet have made business markets more competitive.
for this assignment you will choose an organization to analyze. this organization can be one you are personally
Explain why companies develop control systems for employees. Summarize how to design a basic bureaucratic control system
Explain where sponsorship fits in the marketing communications scheme of things. Provide in your answer at least two examples of the interface between sponsorship and other elements of the communications mix.
What are your views on the effectiveness of brand placements in songs? What are your views on both the appropriateness and the effectiveness of placing.
Pick an industry or company that you are interested in, and talk about its supply chain on either its historical impacts/cases and result
Write an executive summary for given 14 pages marketing plan (attached). The response must be typed, single spaced.
In a slow-growth economy, marketers must explore the upside of increasing investments, get closer to customers, review budget allocations, put forth the most compelling value proposition, and fine-tune brand and product offerings.
1. Describe the product and its key characteristics with relation to the objective and perceived sources of quality explained in the textbook.
Word of mouth advertising finds ways to engage consumers so they choose to talk with others about a product, service, or brand. Name a product. As the marketing director for that product, describe what you will do to help stimulate positive word o..
Discuss how marketing ethics figure into decisions on branding, packaging and labeling of products. Do you feel that the continued marketing of unsought
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