Company lowest cost loan guarantee affect

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Reference no: EM1378428

Question: 1. Define price sensitivity. Provide relevant examples.
Question: 2. What can you say about the price sensitivity of Priceline’s customers?
Question: 3. What effect would Priceline’s price be likely to have on the reference price customers bear in mind for travel and mortgage services?
Question: 4. How does the company's lowest-cost loan guarantee affect a customer's perception of the product's value?

Reference no: EM1378428

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