Reference no: EM13124755

Your company laid-off many employees this year as costs skyrocketed and sales plummeted. You are responsible for transitioning a traditional and print-based publishing company to Kindle. Research Kindle, its mission and its services.

Your team will act as the leader for the organization. Some members of different functional areas of the company are not in favor of the change and do not believe that Kindle will provide the services and products students and instructors need. In order to fully understand the issue, other members may need to study the current problems faced by traditional publishers, as well as the complaints of customers.

You must help the company reach consensus and establish goals that are motivational and realistic.

Assignment Checklist

You will be in charge of the following Assignment Checklist:

1. "Develop" a team that will spearhead the initiative to support the transition to Kindle.
2. Develop a convincing reason for the naysayers at the company to support the transition to Kindle.
3. Propose four goals that will lead to high performance and describe how your company will achieve them.
4. Create a process for how the company will transition to Kindle.
5. Then, create your presentation based on this process, review it.