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Company investments are not truly new businesses

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As Exhibit 2 in the Rocket Internet case illustrates, the company's investments are not truly "new"' businesses. In fact, they appear to have a lot of similarities with existing technology companies, and this is very deliberate. One could argue this is in sharp contrast with how we often view technology companies: As innovators that are introducing revolutionary new products or services, differentiating from their competition. In a discussion post below, provide your opinion of Rocket Internet's method. If you were going to start and/or grow a new business, would you do it the "Rocket way"? And if so (or not), why?

Reference no: EM133380019

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