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Scan the Web and identify the Internet marketing techniques of two to three companies. Start with the company's home page. What functionality does the page contain (just information, online selling interface, etc.)? Evaluate the home page's communications effectiveness. Next go to a search engine such as Google. What key search terms bring this company up on the first two or three pages? Does the company use paid Internet advertising? Affiliate programs? Are there any other unique aspects of the company's Internet strategy? How does what you've learned to inform your Web strategy?
The role of banks in the financial services industry has changed dramatically. Banks have become financial department stores, providing all kinds of financial services, including security brokerage services. Do you think that additional legislation i..
DFL and graphical display of financing plans: Wells and Associates has EBIT of $65,000. Interest costs are $16,700, and the firm has 14,300 shares of common stock outstanding. Assume a 40% tax rate. Use the degree of financial leverage (DFL) formula ..
Balance equation. What is the primary accounting equation that describes the balance sheet of a not-for-profit, business-oriented health care entity?
Assess the benefits of two types of development activities that would affect employee performance within a management training program.
What is the value of the firm’s equity and debt if Project A is undertaken? What is the value of the firm’s equity and debt if Project B is undertaken?
What is the Macaulay duration of a bond with a coupon of 8.2 percent, ten years to maturity, and a current price of $1,039.10? What is the modified duration?
Amanda Forsythe of Tampa, Florida, must decide wheter to buy or lease a car she has selected. She has negotiated a purchase price of $24,700 and could borrow the money to buy from her credit union by puting $3000 down and paying $515 per month for 48..
Wilken owes Rivera $2,000. Howie promises Wilken that he will pay Rivera the $2,000 in return for Wilken’s promise to give Howie’s children guitar lessons. Is Rivera an intended beneficiary of the Howie-Wilken contract?
Capital expenditures, working capital, debt retirement, acquisitions Impact of new funds for a bakery company
Which one of the following projects is most likely to be financed with venture capital?
Suppose you deposit $10,000 in a savings account that earns an interest of 10.41% per year. In how many years will your savings double?
You are deciding whether to add Bard Publishing to your portfolio, but you are concerned about your projection for their growth rate. Bard's cost of equity capital (the discount rate for equity) is known to be 9% and they just paid a dividend of $4.7..
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