Reference no: EM132232514
CASE ANALYSIS- STRATEGIC ANALYSIS
1. Provide a brief history of the company including the company profile and philosophy.
2. Find the company’s vision and mission statement. Explain the importance of these statements and whether you believe the company is successful in their statements (be sure to explain why or why not). For example, Wal-Mart’s mission statement is “We save people money so they can live better.” Does Wal-Mart in fact save people money?
3. External Environmental Analysis: List the external environment factors and determine if they present as opportunities and threats (i.e. general environment, industry environment/Porter’s Five Forces, and competitive environment). Be sure to discuss how globalization affects your chosen company.
4. Internal Company Analysis: Assess the internal weaknesses and strengths (SWOT).
5. Evaluate the company’s strategies (What corporate and business strategies does the company implement? What activities do they undertake to implement the business strategy for each division? Do the activities and business strategy fit well?).
6. Analyze the business ethics practices (Do they have ethical codes? If so, list a few you believe are the most relevant given the nature of the company. How do they make sure that employees really stick to the rules?) Does the company use any social or environmental practices?
7. Examine the organizational culture (Describe their culture. Do they have a strong culture? Is the culture relevant to the strategy? Think Facebook and Google. What are these companies known for in terms of their organizational culture? What sets them apart?)
8. Provide the most recent financial statements- 2013 and 2014 (income statement & balance sheet). Conduct a financial (ratio) analysis (ROA, ROS, ROE, Debt to Equity, Stock price, Net Revenue, and Net Income). Be sure to explain the relevance that each of these ratios provides (i.e. why is it important to understand the company’s ROA or stock price? Explain what these mean to a CEO or CFO versus a shareholder or stakeholder).
Based on your analysis, you should conclude with an overall evaluation about the firm (would you want to become a stockholder or perhaps the CEO?), and provide several recommendations. Recommendations need to be specific- need to be measurable and achievable targets.