Company implementation strategy to achieve these goals

Assignment Help Operation Management

Reference no: EM131480103

Write a Marketing Plan You should now have an understanding of the MP3 Player market, your company and your product. The next step is for you to write your Marketing Plan which will guide your company to achieve the highest Total Marketing Contribution (TMC) over five decision periods. Your Marketing Plan should be one page in length.

1. What is your company’s Mission Statement? Your mission statement should be brief and include the purpose of your company, your target market and how you intend to differentiate yourself from competitors. The mission statement will guide your decisions and provide a method of achieving your goals.

2. Write at least three Goals for your company’s Goals. My goals for this company is to satisfy customer needs, be ranked number one, and to increase market share.

3. Describe your company’s Implementation Strategy to achieve these Goals? You should at least include the following (with justification for each):

? Your Pricing strategy ;

? How you intend to manage your Retail Margin

? Your Advertising Budget for the coming year;

? How you intend to spend this Advertising Budget

? Your Sales Forecast in units;

? Your Product Development strategy

? Your Target Markets for New Product launches over the length of the simulation;

? Your Marketing Contribution forecast for year one and your Total Marketing Contribution forecast by the end of the simulation.

Reference no: EM131480103

Questions Cloud

How would you finance and organise the system : What do you think should be the objectives of a health care system? How would you finance and organise the system to achieve this

Student is employed immediately after graduation : What is the probability that a student is employed immediately after graduation.

Determine the equilibrium point and draw a supply curve : Using a product of your choice along with prices and quantities you select, create a tutorial that will teach somebody how to draw a supply curve, a demand.

Decide the main goals that you would like to achieve : Decide the main goals that you would like to achieve within the next year and the mains goals that you would like to achieve within the next five years.

Company implementation strategy to achieve these goals : Write a Marketing Plan You should now have an understanding of the MP3 Player market. Describe your company’s Implementation Strategy to achieve these Goals?

Explain the changing social and organizational effects : Project Management (COMP 1009) - Identify and explain the changing social and organizational effects, on both individuals and society as a whole.

What is the weight of the heaviest convict : What is the weight of the heaviest convict? List the make of the vehicles. List the officer (last name and first name) whose Last name starts with the letter J.

Difficult for health plans to develop and maintain network : Identify a situation that may make it difficult for health plans to develop and maintain a network.

Illustrate the effects of the shock using the is-lm-fx model : For each of the following situations, use the IS-LM-FX model to illustrate the effects of the shock. For each case, state the effect of the shock.

User Account

All Pages