Reference no: EM133294507

1. Research and select a business or corporation you are interested in. Provide a rough draft in long and references too.

The business or corporation may be local, national or international.

2. Include/discuss the following questions in your paper:

a) History of the business/corporation.

b) When was it formed?

c) Where was it formed?

d) Who are the founders?

e) What is their product or service?

f) What is their business philosophy?

3. Company's Impact on Business/Industry/Society

a) What are the business innovations/inventions?

b) Is the company involved in the community or improving the environment?

c) If so, how? If not, what recommendations would you make to the company to increase engagement in the community or to improve the environment?

4. Leadership/ManagementStyle

a) Who or what led to the company's success or failure?

b) How large is the organization and what is their organizational structure?

c) What types of people are employed by the business/corporation?

5. Marketing

a) Describe or detail their marketing strategy and marketing environment.

b) Who is their target market?

6. Finances

a) What is the business/corporation's financial status?

7. Company's Future Direction What do they plan for the future?

8. Conclusion

a. Do you see success or failure in the future?

b. If you see failure, what recommendations would you make to the company?