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Company image and competitive advantage

Assignment Help Business Management
Reference no: EM131437848

For your discussion:

  • Identify a recent example of a company that is attempting to "do well, while doing good. "Note: You may use magazines, newspapers, journals, the library, and the Internet to gather your information.
  • Identify a recent example of a company that has cut corners and done damage, while doing well financially.Note:You may use magazines, newspapers, journals, the library, and the Internet to gather your information.
  • Compare and contrast each company'sCSRreport.
  • What drivesCSRin these companies? Is the reason linked to pragmatism, ethics, strategy, or some combination?
  • Identify the key stakeholders impacted by theCSRpolicies.
  • Discuss the impact of these companies' choices on the company's image and competitive advantage. Consider the global aspect, if the company(s) is a global company.

Post your primary response on the discussion board. Be sure to review your writing for grammar and spelling before posting. Read any postings already provided by your instructor or fellow students. See the SBT Discussion Rubric for how you will be evaluated for this activity. You are also expected to read the responses to your original posts, and if a classmate raises a question or an issue that warrants a response, you are expected to respond.

Reference no: EM131437848

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