Company ideal distribution partner already sell

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Reference no: EM132247077

IDENTIFY at least two distribution partners from Backer's Potato Chip Company, Inc

(1) What types of products will the company’s ideal distribution partner already sell?

(2) With what types of customers will the company’s ideal distribution partner have an established sales relationship?

(3) What kinds of servicing or after-sale support capabilities should the ideal distribution partner have?

(4) What kinds of promotional activities do the company’s U.S. and overseas competitors use in the target market?

(5) What kinds of promotional activities would the ideal distribution partner already employ within the primary target market?

(6) Is the standard relationship with distribution partners in the target market through exclusive or non-exclusive contracts (do most companies have one distribution partner to cover the entire country or more than one partner within the country covering key metropolitan markets)? If exclusive, what kind of regional sales channels must the ideal partner have? If non-exclusive, within what areas must the company find distribution partners?

Reference no: EM132247077

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