Company history and background

Assignment Help Business Management

Reference no: EM131154488

Given the Case of

Nike, Inc. -2010
Randy Harris
California State University, Stanislaus

The following elements could included in project:

1. Introduction
2. Company history and background
3. Parent company history and background (if any)
4. Product-market characteristics
5. Industry structure: Try to use Porter's Five Forces Model.
6. Competitive Environment: identify major competitors and provide limited information on their performances, strengths, weaknesses, etc.
7. Company performance review, at least for last five years, (these could be available from company annual reports, or company web sites), marketing operations, production, human resources and corporate culture and leadership, etc.
8. Management/Organizational structure of the company.'
9. CEO/Managing director, other directors' background, education, age and leadership (their brief background could be given in an appendix).
10. Current problems and difficulties (key/strategic issues to be resolved.)
11. SWOT and PEST
12. Porter's 5 Forces
13. E-Commerce
14. Vertical Integration and Outsourcing
15. Ethics and Leadership
16. Balanced Scorecard Strategy
17. Blue Ocean Strategy
18. Appendices
19. References

Preparation of Analysis of Published Articles
Each student will select a published strategic management article (study) from the given set at the end of this syllabus.

You are required to read the selected article (study) in order to analyze it and present your analysis in class.

Analysis of a published article (study) should identify Majority of the following items:
a. The article (study) title
b. Previous related literature
c. The reason(s) justifying the study endeavor
d. The area of Strategic Management that the article (study) is related to
e. The study methodology (model, analytical tools, sample, setting hypotheses, data collection, ..etc.)
f. Statistical Results
g. Results Discussion
h. Important findings
i. Study contributions
j. Study limitations
k. Recommended future directions.

Reference no: EM131154488

Questions Cloud

Compute the real power in kw delivered to capacitive load : A 60-Hz, 440-V, three-phase system feeds two balanced wye-connected loads in parallel. One load has a per-phase impedance of 8 + j3 Ω and the other 4 - j1 Ω.

Prepare bings amortization schedule for the lease terms : Prepare Bing's amortization schedule for the lease terms. Prepare all the journal entries for Kingdom for 2012. Assume a calendar year fiscal year. Financial data of Beautiful Beadwork Company for 2013 and 2012 are presented below.

What concepts and theories did not work or were ineffective : What concepts and theories did you notice in your review of the case that worked? Why did they work? What concepts and theories did not work or were ineffective? Why?

Designing a conference that someone else may miss : What are the things that a mother may think about when designing a conference that someone else may miss? How can these differences in experiences lead to larger patterns of inequality

Company history and background : The following elements could included in project: - Introduction - Company history and background - Parent company history and background - Product-market characteristics.

How the circuit may be modified to perform as a summer : Determine the output voltage. Then indicate how the circuit may be modified to perform as a summer.

Describe cognitive social phenomena that occur specifically : Compare and contrast the MMORPG user interaction environment and a face-to-face environment where Spades is being played. Next, identify whether or not the environment has an impact on the player's ability to play Spades in this environment.

Evaluate the key features of language : Define language and lexicon. Evaluate the key features of language. Describe the four levels of language structure and processing. Analyze the role of language processing in cognitive psychology

Identify and describe the four types of suicide : Identify and describe the four types of suicide that Emile Durkheim delineated. Include in your description the particular way in which people who commit each type of suicide are connected to their society. Include an abstract, references, and the..

User Account

All Pages