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Suppose a company has created a non-toxic household cleaner that it wishes to introduce to the market (the kind you spray on and wipe with a sponge). The cleaner works as well as more typical cleaners do, but the company believes the product should appeal to some consumers because the product is “greener” than other cleaners in that it has fewer harsh chemicals. The company is considering positioning the product as follows: “A product that not only cleans gently, but is gentle on the environment.” The company has asked you, a marketing consultant, if this is product positioning strategy is a good one. Currently, no other company makes exactly the same product or has exactly the same positioning. What is your recommendation to the company? In your answer, describe in detail two segments that would be prime targets for this product, including their motivations and usage situations. Be sure to address the positioning issue for both segments.
The RedClay Garden Store stocks a profitable line of fertilizers that sell for $9.5 for a 50 pound bag. The lead time to order the fertilizer is 3 weeks. The demand is pretty steady and the weekly sales are 1,200 bags. Currently, what is the annual c..
BS degree program in health care administration. You have been hired by Savannah General Hospital.
Define the concept of intelligence-led policing, and explain why it is an important concept for law enforcement agencies.
What are the interesting facts that one should learn about customer satisfaction and what are they key things which companies are missing these days?
Describe what the important aspects of your Investor Profile, being sure to address both the level of risk and your time horizon for investment.
Discuss the benefits of owning a homeowner's policy even if nothing is owed on the home.?
Did the authors make claims about causation between two variables? If yes, are those claims appropriate?
Thoroughly explain what are Tesla's Technological capabilities?
Describe NIKE and FOXCONN business strategies and how they involved controversial manufacturing relations. Discuss your opinions about these strategies.
find out examples of systems analysis application outside of software development for the above please emphasize on the systems analysis bit - discuss why systems analysis has been:
Research the Phase Resources to research the role of the project manager, and then write a 150-word summary of the role of a project manager based on what you know. Include how skills, such as technical skills, effective problem-solving skills, and i..
Collaborative agreements with foreign companies in the form of strategic alliances or joint ventures are widely used as a means of entering foreign markets. They are also used as a means of acquiring resources and capalilities by learning from foreig..
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