Company has created non-toxic household cleaner

Assignment Help Operation Management

Reference no: EM132228672

Suppose a company has created a non-toxic household cleaner that it wishes to introduce to the market (the kind you spray on and wipe with a sponge). The cleaner works as well as more typical cleaners do, but the company believes the product should appeal to some consumers because the product is “greener” than other cleaners in that it has fewer harsh chemicals. The company is considering positioning the product as follows: “A product that not only cleans gently, but is gentle on the environment.” The company has asked you, a marketing consultant, if this is product positioning strategy is a good one. Currently, no other company makes exactly the same product or has exactly the same positioning. What is your recommendation to the company? In your answer, describe in detail two segments that would be prime targets for this product, including their motivations and usage situations. Be sure to address the positioning issue for both segments.

Reference no: EM132228672

Questions Cloud

Advice to business on using social media : If you were giving advice to a business on using social media, what would you list as advantages and disadvantages?

Describe the product markets in which it operates : Describe the product market(s) in which it operates. For instance, does it operate within an oligopoly or monopolistically competitive market.

Case study of use the crop water requirement technology : Write the case study of use the crop water requirement technology to solve the problem of lack of water and help the agricultural

Chronicle the adventures of ellasaurus : Ellen Carson is the author and illustrator of a successful series of children’s books that chronicle the adventures of Ellasaurus, a 4 year old orange dinosaur.

Company has created non-toxic household cleaner : Suppose a company has created a non-toxic household cleaner that it wishes to introduce to the market (the kind you spray on and wipe with a sponge).

The population was increasing at irregular rate : If the population was increasing at a steady rate, would your strategies be different than if the population was increasing at an irregular rate?

Why should organizations be involved in strategic planning : Why should organizations be involved in strategic planning? What is in it for them and its employees?

Strategic planning as academic discipline draws : Strategic planning as an academic discipline draws from two different areas of study.

Explain ERP and the advantages of ERP systems : Explain ERP and the advantages of ERP systems. What are the benefits of ERP in talking to other SW applications.

User Account

All Pages