Company goals and aspirations

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Secondary information

Research must thus be in line with company goals and aspirations at all times. Testing may be good and reserved for really important issues, but we can make a blanket statement that applies to everything as it all depends on many factors. Sometimes available secondary information and data should also suffice to make informed decisions and would obviate the need for testing.

What type of secondary information and data can be used to make informed decision that would obviate the need to testing?

Reference no: EM1325005

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