Company global marketing strategy

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Reference no: EM131431030

1. Toyota's Lexus and Nissan's Infiniti luxury cars were introduced in the North American market following closely the aprroach used by Honda's Acura. This example shows that a company's global marketing strategy can be driven by

a) technology

b) competitors

c) govenments

d) economic trends

e) consumers

2. Manufacturers have found that construction equipment used in the United States requires extensive modifications to cope with the intense heat and dust of the Sahara Desert. This example shows that ________________________________ can affect the uses and functions of products and equipment.

a) people

b) continets

c) geography

d) countries

e) industries

Reference no: EM131431030

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