Company gatorade needs to regard and utilize mavens

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Reference no: EM131753798

1. Discuss how the company Gatorade needs to regard and utilize Mavens, Opinion Leaders and Affiliation.(400-500 words)

2. Visit the websites of companies with known world-class service cultures (such as Ritz-Carlton, FedEx, Starbucks, or Zappos). How does the information conveyed on the website reinforce the company’s service culture?

Subject Services Marketing

Reference no: EM131753798

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