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Company gain a larger market share

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Feisla Inc. is a manufacturer of high-end smartphones. It therefore caters only to the upper class and the upper middle class. However, the company soon realizes that it has enormous growth potential among middle-class consumers. To tap this potential market, it releases a new range of smartphones that are less expensive. This move proves to be successful and eventually helps the company gain a larger market share. Which of the following concepts does this scenario illustrate?

  • Line modernization

  • Dual branding

  • Pure bundling

  • Line stretching

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Reference no: EM131438811

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