Company first seek to generate final consumer demand

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Reference no: EM132180830

1. With which distribution approach would a company first seek to generate final consumer demand and then secure dealer support?

a. Horizontal integration b. Vertical integration

c. Pulling strategy d. Pushing strategy

2. Merchant wholesalers can be differentiated from other forms of wholesalers in that they:

a. provide a wide range of services to their suppliers. b. resell the goods to other wholesalers.

c. purchase, take title, and take possession of products. d. are paid on the basis of commissions.

3. The primary difference between wholesaling and retailing is that most wholesalers do NOT:

a. sell a significant volume to final consumers. b. take title to merchandise. c. sell goods to other wholesalers. d. sell to industrial, commercial, and government institutions.

4. A category killer is a form of:

a. full-line discount store. b. discount specialty store

c. retail catalog showroom. d. traditional department store.

5. When there are product shortages due to too low a supply, an equilibrium point will be reached if:

a. consumers reduce prices. c. sellers reduce prices.

b. consumers bid up prices. d. competitors leave the market.

Reference no: EM132180830

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