Company expanded its waterproof product concept

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Reference no: EM131525803

As part of its rebranding from H20 to X-1, the company expanded its “waterproof” product concept to its “waterproof, weatherproof, and sweatproof concept.” In doing so, X-1 added sweatproof headphones, waterproof headphones, and headphones for women to its existing waterproof cases/armband products. Collectively, these products represent X-1’s __________.

product utility

product form

product class

product mix

product item

Reference no: EM131525803

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