Company executive states that the goal of every enterprise

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A company's executive states that "The goal of every enterprise, once you strip away all the activities that keep everybody busy every day, is simply to get, keep, and grow customers." If getting, keeping, and growing customers is the goal of your company (current or future), then how does/can each major organizational function (e.g., human resources, information technology, marketing, sales, etc.) contribute to that goal? Choose two functions to discuss. I have chosen HR and marketing for a non-profit.

Reference no: EM133480533

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