Company environment that influences marketing decisions

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1. Trends in the natural environment include all of the following EXCEPT ________.

a. the development of an environmental sustainability movement

b. shortages of raw materials

c. decreased costs of product development

d. increased pollution

e. increased government intervention

2. Which is NOT part of the company environment that influences marketing decisions?

a. sales

b. accounting

c. manufacturing

d. engineering

e. retailers

3. Which of the following is true of the baby boomers?

a. They tend to see themselves as far older than they actually are.

b. They are long past their peak earning and spending years.

c. They control an estimated 70 percent of the United States' disposable income.

d. They have utter fluency and comfort with digital technology.

e. They represent a rapidly shrinking market for new housing and homeremodeling.

4. Which of the following is true of Gen Xers?

a. They are less educated than the baby boomers.

b. They are more materialistic than the Millennials.

c. They rarely research a product before purchasing it.

d. They were the first to grow up in the Internet era.

e. They are considerably larger than the boomer generation.

5. Which strategies help students use active listening techniques to record lecture notes?

I. Continually process what the instructor says.

II. Ask the instructor about unclear information later.

III. Copy the information that the instructor writes on the board.

IV. List questions about hard-to-understand or unclear information.

V. Have a personal conversation with the instructor during the lecture.

-II, III, and IV

-I, II, III, and IV

-II, III, and V

-I, III, IV, and V

Reference no: EM132284111

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