Reference no: EM132441282

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1. Critical Success Factors

Critical success factors are highly linked to the company's distinctive competencies because these build the business competitive advantage over competitors.  In order for Boba Meets Bean to be successful in the food industry, the following factors are essential:

• Finance-Keep positive cash flow so that our company has the ability to meet its obligations and continue investing.
• Operation-Continuously offer high-quality products from the best producers to keep our actual customers and attract new ones.
• People-Recruit skilled employee and create a connection culture within the company so that the staff get engaged with the organization's goal and give their best creating friendly work environment.
• Customer-Provide exceptional customer service and build a connection with them.
• Marketing-Create an effective marketing strategy by social media and loyalty program to boost profit.
• Innovation-Develop innovative ideas to satisfy our customers' needs.