Company differentiation strategy suffered a setback

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After you've watched some of the video about Burberry, you may be wondering what Chavy means. Chav is a negative word referring to a stereotype in the UK of anti-social youth, who are considered lower class and display brash and unmannerly behavior.

For a time in its history and among its British customers, the company's differentiation strategy suffered a setback. What happened?

a. The company lowered prices to make it more accessible and lost value in customers' perceptions of its differentiation.

b. The company pushed out the efficiency frontier through greater differentiation value and lower cost, making it more successful than its rivals.

c. The company improved its efficiency and was able to lower prices, which led to an increase in customers and profitability.

d. The company's products were overpriced and out of reach among average Britons.

Reference no: EM132836297

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