Company corporate-level strategy

Assignment Help Business Management

Reference no: EM13939865

Boston Beer Company (Samuel Adams)

Analysis of Strategy (Approx. 3 - 4 pages)

Include your company's corporate-level strategy (diversified or single-business), business-level strategy (Porter's five generic strategies, as well as basic strategic initiatives), and business model (how does the company generate revenues, lower costs, and maximize profit?).
Make sure to also analyze the effectiveness of these chosen strategies.

SWOT Analysis (Approx. 4 - 5 pages)

Strengths/Weaknesses (firm-level), Opportunities/Threats (industry-level)
- List these in bullet points (10 - 20 each), list in order of importance, and then pick the key important ones to describe/analyze.
Make to distinguish competences, core competences, and distinctive competences (and competitive advantage).
Does this company's strengths match its opportunities?
Does this company's weaknesses match external threats?

Grading Criteria:

Analysis of Current Strategy and Business Model

Do you accurately analyze Boston Beer's Corporate-level Strategy and Business-level Strategy?
Business Model: Do you provide a thorough explanation of recent strategic moves enacted by Boston Beer?
Overall, do you assess how well Boston Beer's strategy is working and provide evidence to back up your arguments?

SWOT Analysis of Boston Beer

Strengths/Weaknesses

Do you accurately identify Boston Beer's primary strengths and weaknesses?
Do you identify Boston Beer's core and distinctive competences?

Opportunities/Threats

Do you accurately identify the key environmental opportunities and threats in the industry?

Overall SWOT Analysis

Do you assess whether the Boston Beer's strengths match environmental opportunities/threats?
Do you assess whether the Boston Beer's weaknesses match environmental opportunities/threats?

Reference no: EM13939865

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