Company competitive advantage to offer in this service

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Reference no: EM132221233

Suppose you are the marketing analysis of a Container Liner and your department was asked to re-design the service in Indonesia (see Figure below). You want to apply the concepts and definitions you learnt at your Marketing class.  (33 points)Source: Optimization in container liner shipping by Judith Mulder and Rommert Dekker. Econometric Institute, Erasmus University Rotterdam, the Netherlands. Econometric Institute Report 2016-05.

List and explain three potential Marketing Environmental Forcesthat could influence the marketing mix for this service product.

What would be your recommendation for Promotion Mixfor this product ?

What could be you company Competitive Advantageto offer in this service ?

Reference no: EM132221233

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