Company carry out its chosen global strategy effectively

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Reference no: EM132244482

Expanding into a foreign country/market may be highly beneficial to a Multinational Enterprise (MNE) because it helps in exploring potentially untapped/larger markets and also in gaining low-cost input factors and new competencies. Specifically, two factors, namely local responsiveness and cost-reduction play a major role in an MNE’s decision to expand into a foreign market. Subsequently, an MNE may choose from one of the four major global strategies under the integration-responsiveness framework.

Please take a look at this companies:

Apple, Microsoft, Starbucks

Then, answer the following two questions for EACH ONE of these 3 companies:

1) Which of the four global strategies (as per the integration-responsiveness framework) is followed by this company?

2) Explain in detail all those activities/factors in your opinion that help this company carry out its chosen global strategy effectively.

Please provide the site where the asnwers were found.

Reference no: EM132244482

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