Company bottom line and competitive advantage

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How can cultural considerations (such as employee morale) have an impact on a company's bottom line and competitive advantage? As a manager, how might you incorporate symbols, stories, ceremonies, slogans, and heroes to build an adaptability culture that encourages teamwork and risk taking? What kinds of symbols, stories, ceremonies, slogans, and heroes could you include to promote the values of an involvement culture? Include specific examples in your response.

Reference no: EM132229656

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