Company bottom line and competitive advantage

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Reference no: EM131692350

How can cultural considerations (such as employee morale) have an impact on a company's bottom line and competitive advantage? As a manager, how would you use symbols, stories, ceremonies, slogans, and heroes to build an adaptability culture that encourages teamwork and risk taking? What kinds of symbols, stories, ceremonies, slogans, and heroes could you use to promote the values of an involvement culture? Make sure your answer includes specific examples of each cultural element.

Reference no: EM131692350

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