Company background-products and market positioning

Assignment Help Operation Management

Reference no: EM132221162

The company is Mondelez International (MDLZ)

Identify:

Company Background

Products and Market Positioning

identify the six Cs (company, customers, category, consumers, competitors, and colleagues [senior management]) for the company.

Internal Analysis

Strengths

Weaknesses

External Analysis

Opportunities

Threats

SWOTS With Conclusions and Implications

Corporate-Level Strategy (Identify the SCA: Source of Competitive Advantage or Sustainable

Competitive Advantage)

Business-Level Strategy

Company Structure and Control

Recommendation

Reference no: EM132221162

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