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You’re a member of the marketing team at LA Galaxy and being asked by the senior leadership team to critically evaluate the company’s marketing strategy. This evaluation should include an assessment of what is going well and where opportunities for improvement exist. To complete your evaluation, you should take into consideration the following: the LA Galaxy product; which of the seven (7) elements of the service marketing mix are most important in the LA Galaxy marketing program; how is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the company and do these activities depend on the specific target markets; the extent to which social media integrated into the LA Galaxy marketing strategy; and finally how does the company assess the impact of its marketing activities.
Would a matrix structure be feasible for Aquarius? Why or why not?
Look for some updated information to share about the success/failure of this strategy since the publication of this article.
How do the host government affect the challenges associated with managing alliances.
In its 30 years of existence, Hard Rock has grown from a modest London pub to a global power managing 110 cafes, three hotels, casinos, live music venues, a rock museum, and a huge annual Rockfest concert.
If the annual demand for a product is 350,000 units, then the annual carrying cost rate is 25 percent of the cost of the unit, the product costs $14.75 per unit to purchase, and each time the product is ordered the related ordering cost is $53.00. Ho..
How is it dangerous to create a rogue nation that is not permitted to negotiate with other countries?
Many corporations have touted the concept of mergers and acquisitions as a cost-saving and quality-improving concept, in terms of services to patients. Explain the controlling factor that the "Stark Amendment" has on healthcare mergers and acquisitio..
Consider a company that you know that has an image for sustainable practices and try to identify who are the stakeholders in that company. Can you relate the need to identify stakeholders with the concept of intergenerationality?
Why should management evaluate the customer profitability profiles?
Assume that Otis decided to accept this proposal. Identify and discuss the most appropriate relationship that you would recommend for Otis and JLPTC.
Briefly explain what you think each of these suggestions means. As you write your explanations, discuss the implications for strategic decision makers.
Identify at least four forces in the general environment of organizations and provide an example of each for an industry or business. How do these forces differ from the external stakeholders in the task environment? What is MBO? Describe the process..
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