Company announce productivity target reduction

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Reference no: EM133214330

During the pandemic, the global shortage of components has caused a decrease in the supply for the new iPhone model and made the company announce a productivity target reduction from 90 million units to 80 million units for the year 2021. According to the article, people familiar with this matter said that the slowing decrease in demand is caused by consumers' decision against trying to get the hard-to-find item. Shortage of supply and delivery delays frustrated many consumers. They have the choice to buy a competitors' phone or wait for a new iPhone model to be released in 2022, when the shortage of components is expected to be less.

Reference no: EM133214330

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