Company and develop mini marketing plan

Assignment Help Operation Management

Reference no: EM132172788

Choose an existing product or company and develop a mini marketing plan.

Your mini marketing plan should follow these guidelines and must include:

I. Company History and Mission Statement (you can only copy and paste the mission statement and it must be cited-you cannot copy and paste company information) For full credit you must include recent company history and successes of the organization along with a company address

II. Objectives of the plan (need at least two-- one must be quantifiable-- what do you want the plan to accomplish?) Objectives must accurately apply to the plan.

III. Current target market-- detailed demographic, psychographic and geographic

Information

IV. Marketing Mix Strategies of the plan

A. Product Strategies (include a description of product-Chapters 8 &; 9)

B. Pricing Strategies (not the price of the product-the strategy(ies) used when developing prices-- Chapter 10)

C. Promotion Strategies (types of media you will use in this plan)

D. Distribution Strategies

V. Work Cited Page

BOOK - MARKETING: real people real choices 9th edition by Michael Solomon

Reference no: EM132172788

Questions Cloud

Social media can influence the integrated value chain : Social media can influence the integrated value chain. In your opinion, does she use Twitter and Facebook effectively?

Define different approaches to organization design : Virtual teams are increasingly common in our interconnected global workplace. In this course, you have learned many issues related to and different approaches.

Organization benefits related to revenue cycle management : Discuss the various benefits of personal health records (PHRs) for patient in addition to healthcare organization benefits related to revenue cycle management.

Chairs jacobsons should make to maximize profit : Formulate and solve an integer programming model to determine the number of tables and chairs the Jacobsons should make to maximize profit.

Company and develop mini marketing plan : Choose an existing product or company and develop a mini marketing plan. Marketing Mix Strategies of the plan

Most important challenge you have had in external audit : What has been the most important challenge you have had in an external audit?

Kinder morgan to develop new marketing plan : You have been hired by Kinder Morgan to develop a new marketing plan that includes not only the key elements of the marketing mix,

Critic of marketing or as supporter of marketing : Take a stand -- either as a critic of Marketing or as a supporter of Marketing. Describe why you have taken that stand.

What goals can be achieved through this type of training : Why is it important for organizations to provide diversity-training programs? What goals can be achieved through this type of training?

User Account

All Pages