Reference no: EM132172788
Choose an existing product or company and develop a mini marketing plan.
Your mini marketing plan should follow these guidelines and must include:
I. Company History and Mission Statement (you can only copy and paste the mission statement and it must be cited-you cannot copy and paste company information) For full credit you must include recent company history and successes of the organization along with a company address
II. Objectives of the plan (need at least two-- one must be quantifiable-- what do you want the plan to accomplish?) Objectives must accurately apply to the plan.
III. Current target market-- detailed demographic, psychographic and geographic
Information
IV. Marketing Mix Strategies of the plan
A. Product Strategies (include a description of product-Chapters 8 &; 9)
B. Pricing Strategies (not the price of the product-the strategy(ies) used when developing prices-- Chapter 10)
C. Promotion Strategies (types of media you will use in this plan)
D. Distribution Strategies
V. Work Cited Page
BOOK - MARKETING: real people real choices 9th edition by Michael Solomon