Company actual activities and competitive prospects

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Reference no: EM132193625

Select a company that has published a mission statement on its Web site. Evaluate its mission statement along each of the following criteria.

a. Is the mission statement comprehensive? Is it concise?

b. Does the mission statement delineate, in broad terms, what products or services the firm is to offer?

c. Is the mission statement consistent with the company’s actual activities and competitive prospects?

Reference no: EM132193625

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