Companies viewed as victims and those viewed as villains

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Reference no: EM131713938

According to Kerzner

How would you distinguish those companies viewed as victims and those viewed as villains?

What causes public opinion to sway one way or the other?

What do you think the companies viewed as villains could have done to avoid the category of villain and move themselves to victim status, if anything could have been done?

Reference no: EM131713938

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