Companies using digital media in their marketing strategy

Assignment Help Operation Management

Reference no: EM132221221

A. There is an increasing trend of companies using Digital Media in their Marketing Strategy. Give an example of two types of digital media that applies for B2B andlist two main impacts that Digital Media might have in their marketing mix variables.

B. Marketing Services is mainly about dealing with the unique characteristics of serviceswhen compared with tangible goods. Name andexplain three distinguishing characteristics of service products. You might you an example in your explanation.

Reference no: EM132221221

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