Companies translate the essential benefit into physical

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Reference no: EM13733717

1. Differentiation means developing different value offerings for different targeted segments.

True

False

2. The region, the density of the population, and the size of the population are techniques used in:

positioning

differentiation

democratic segmentation

population parameter estimation

geographic segmentation

3. Demographic segmentation is one of the most popular segmentation approaches because:

it is readily measurable

4. With reference to the VALS^TM, framework,_____ are primarily concerned about safety and security, so they tend to be brand loyal and buy discounted merchandise.

makers

survivors

believers

achievers

thinkers

5. Google uses stored browsing histories to trigger ads aimed at selling specific products for which a Google user has shown potential interest. This shows that Google is using____ segmentation.

behavioral

social class

demographic

geodemographic

education

6. When customers see the logo of McDougal's restaurant they think of decent food served quickly in a clean, family friendly environment This is an example of the____role the brand plays for customers.

reassurance

education

information conveyance

invigoration

benchmarking

7. Companies translate the essential benefit into physical, tangible elements known as the ____.

augmented product

core product

deviated product

differentiated product

contrasting product

8. When Apple introduced the iPhone, in order to reach the corporate mobile user it had to develop features that would attract this market However, it had to deal with the offerings of market leader Research in Motion. So when the engineers were designing the iPhone, they used BlackBerry as a comparison point. This is an example of the ______ role the brand plays for the brands competitors.

invigoration

education

protection

benchmarking

categorization

9. Tangibility refers to ___________.

the service delivered with the product

the ability to create a combination of product and service

the physical aspect of a product

the value of the product in the market

the emotions associated with the product

10. Gino always purchases clothing made by S&G Clothing. He tells others about how much he likes their clothes and the good qualities about them. When a shirt he purchased turned out to be defective, instead of switching clothing companies, he gave S&G a chance to fix the problems and still shops there. This is an example of the ______ dimension of brand equity.

brand Assets

brand Assodation

brand Awareness

brand Loyalty

perceived Quality.

Reference no: EM13733717

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