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Details : Relationship Marketing
Make an assessment of your company's relationship marketing practices, based on the CERS' Relationship Strategy Wheel.
In other words, analytically discuss the current status, possible barriers and challenges, as well as benefits of implementing a relationship marketing approach in your company.
Cover the four levels of the CERS' Relationship Strategy Wheel: strategic level, operational level, innovation and development, results. Use the sub-headings as a guideline only - there is no need to give all aspects equal weight, but to focus on the relevant ones.
The report of approximately 8 single-spaced pages has to be clearly written and structured, showing a holistic and analytical capacity to discuss the topic.
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